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When asked for the most valuable topic in Demand’s arsenal, he replies instantly: “‘Where can I donate a car in Dallas?’
One, you have a certain number of people searching for it.
Two, the bid term ‘donate a car’ is in the double-digit dollars, like $15 or $20 per click. People have a propensity — 17 percent — to click on an ad when they see the word car. There’s very little competition. And the article will retain its value for a long time.”
So why Dallas?
He has no idea: “Dallas just happens to be the location where we know people are searching for how to donate a car.”
