The point is simple: assuming only x% of people will become active prosumers blinds us to a stark reality.
That reality is this:
almost everyone is a prosumer of something.
Everyone has just a handful of things they really love. In the very near future, everyone will prosume the things they love.
In this world, worrying about 1% or 10% audience/prosumer ratio is to utterly miss the deeper strategic lesson.
That lesson is to build a deep enough, powerful enough, durable enough connection - an economic relationship driven by emotion, and nurtured by trust - to ignite the latent spark of prosumption, that as recent evidence tells us, lives within every consumer - whether they’re a CEO or a C-grade Myspace chav.
Umair Haque / Bubblegeneration
Bubblegen posts are like fine wine
