“ all signs indicate that online radio is ready to take off, leading our oldest broadcast mass medium to a new heyday. Thanks to the path laid out by the successful monetization of the Internet by search engines, online radio is well-positioned to begin matching its balance sheet with its booming listener base as well.
Comments (View)
—
The Coming Online Radio Ad Boom - Forbes.com
This is a short Op-ed piece written by the CEO of TargetSpot (AdSense/AdWords for audio).
When Union Square Ventures and CBS announced the service last year, I opined that hypertargeted advertising in radio streams would still ruin the experience unless the broadcasters really kept a lid on it.
The CEO of TargetSpot responded to me and really framed things in a constructive way. I was very impressed.
I am way long TargetSpot. I haven’t checked their site since the announced but it has some great tools. Local advertisers can make their own ads; broadcasters can choose who advertises and how much advertising they want to put in their stream.
Check it out. It will probably be huge.
