“ At launch, visitors to Twitter.jp will see media from two clients. One is a new book about Twitter being released in Japan, another is an automotive news service built on Twitter and sponsored by Toyota.
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Twitter Blog: Twitter for Japan
Okay, here is another marketing 2.0 maneuver. Toyota is sponsoring an automotive news publisher on Twitter in Japan.
Do you think that outlet will be covering competitors? Creating context for consumers? This is the kind of freedom you have as a marketer when you’ve got nothing to hide.
It’s a meritocracy out there, folks.
