Through the newsfeed and my social network, interesting stuff now comes to me; I don’t have to go searching for it….
…This brings us to the idea of the long tail and niche communities. Do you see marketing drilling down into these niches in a much deeper way? As a brand, you can worry about all these micro niches and micro markets and the long tail, but I think at the end of the day you’re not going to have enough resources to do that. You have to focus on creating a spectacular product or service, and your market will find you. The people it resonates with will share it with others, and it will be distributed.
It’s a big leap of faith for marketers to think they’re not going to have an active role in marketing.
Why Facebook Is Even Bigger than You Think | Fast Company
Right, but the first two paragraphs are somewhat at odds with each other.
Yet another duality (paradox?) that rings true…
