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"He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me."
- Thomas Jefferson, via Mike Masnick

Nov 14

It’s easy to call this “aggressive” because of the nature of battle, but besides that: this is one of the most well-executed examples of an organization using digital publishing tools and news reporting to drive an agenda forward I’ve seen in quite a while.

Start with the blog post on the Israel Defense Forces site, “Live Updates: Operation Pillar of Defense on Terror Targets in Gaza,” and then check the Twitter feed here.  A few select tweets:

Who is Ahmed Jabari? Read up: #Gaza

— IDF (@IDFSpokesperson)

November 14, 2012

We recommend that no Hamas operatives, whether low level or senior leaders, show their faces above ground in the days ahead.

— IDF (@IDFSpokesperson)

November 14, 2012

Update: December 2010 Haaretz profile of the person who launched this program, enlisted IDF spokesperson Aliza Landes.  Not sure if she’s still part of the team, but here’s an interesting video of her speaking about the program in Feb 2011.

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