“ These innovations are quite different from the innovations in U.S. retail distribution pioneered by such companies as Wal-Mart and Dell. These U.S. companies developed completely self-contained and highly standardized customer-facing facilities and services. The open architecture approach pioneered by Indian companies may offer much greater opportunity to deliver more tailored value to customers than the closed architecture U.S. approach. In this respect, the techniques initially developed to reach poor and rural customers may have even greater potential when used to reach highly demanding affluent and urban customers in Western economies.
Comments (View)
