Executives charged with rolling out cutting-edge software products or on-line versions of their magazines are tempted to abandon the classic lessons of economics, and rely instead on an ever-changing roster of trends, buzzwords, and analogies that promise to guide strategy in the information age.
Not so fast, say authors Carl Shapiro and Hal Varian. In Information Rules, they warn managers:
“Ignore basic economic principles at your own risk. Technology changes. Economic laws do not.”
Understanding these laws and their relevance to information goods is critical when fashioning today’s successful competitive strategies.
Information Rules introduces and explains the economic concepts needed to navigate the evolving network economy.
Information Rules - Carl Shapiro & Hal Varian
Sound familiar?
“Information Rules is the first book to describe network economics. Shapiro and Varian explain all the crazy things we see happening everyday in Silicon Valley and beyond. This book is a must for every business that wants to survive in the new millennium.”
Eric Schimdt said that…when he was CEO of Novell.
Recommended…
