Overall, this headline sums up a lame angle on the news, but I’d like to point out that, for the “only exciting part of Graph Search” to work, people have to have already explicitly thumbs-up’d their favorite plumbers.
In many ways, the value proposition of Graph Search (they’re really calling it that?) reminds me of Aardvark, a social search startup that was acquired by Google a few years ago. I had the chance to do a little consulting for Aardvark and was super fired up for them to succeed because I really liked the product, team, and conceit of the service. Even still, I hardly ever used it.
So, ya know.