“ Perhaps it will cut down on the number of crowdsourcing status updates in the line of “Anyone know a good plumber?” Now we can just Graph Search “friends who know plumbers.” That, to me, is the only really exciting part of Graph Search.
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Facebook’s Graph Search: A tool for marketers disguised as a tool for users
Overall, this headline sums up a lame angle on the news, but I’d like to point out that, for the “only exciting part of Graph Search” to work, people have to have already explicitly thumbs-up’d their favorite plumbers.
In many ways, the value proposition of Graph Search (they’re really calling it that?) reminds me of Aardvark, a social search startup that was acquired by Google a few years ago. I had the chance to do a little consulting for Aardvark and was super fired up for them to succeed because I really liked the product, team, and conceit of the service. Even still, I hardly ever used it.
So, ya know.
