THE INDIES ISSUE: THE VISIONARIES
I’m so glad that someone is doing this…all the people who read my various business plans from the last ~3 years already know that ;-)
This step (demand gen) is the most important next step. In my work promoting Kneebody, it’s always frustrated me that there wasn’t a simple way to go out and just make sure that people that are into Mahavishnu or MMW listen to Kneebody; it’s obvious that they would like it.
(you can go out and network with people on iLike or whatever, but that’s not very scalable)
We ran some experiments with Last.fm’s PowerPlay service, which was great. But it can get expensive. It’ll be interesting to see if Topspin gives the demand gen-part away for free. I hope they do, because it is such a powerful complement (in a “network externality” kind of way) that it would really increase the value of their service w/o much cost.
Or so it seems…
