I had a very stimulating discussion with a group of grad students from USC Anneberg’s Online Communities program today here at M80.
The topics were wide-ranging but of course things came to a head when we started parsing the utility/meaning of Twitter.
(and it has enormous utility for companies and entrepreneurs of all sizes)
While trying to explain Twitter’s role in some marketing campaigns I’m working on, one thought really resonated with me:
Twitter is particularly useful as a marketing/customer service tool because every microchunk of communication is inherently on-topic (because 140 characters ain’t much).
That counts for a lot when you’re trying to listen to a lot of customers (e.g. the market for “shoes” or even “data centers”).
Drop a comment w/ some contact info if you were in the room at the time…I’ve got extra special goodies to share ;-)
(photo via mallix)
