“ If you’re going to be effective, you have to speak with a voice of authority and trust,” Duffy said. “That doesn’t come from marketing; it comes from subject-matter experts.
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Why Brands Need a New Kind of Leader
Yes; if you accept the idea that companies have all kinds of interesting/useful experts among their ranks, a WHOLE new way to communicate with customers/stakeholders opens up.
Great piece by Brian Morrissey at AdWeek.
