» Stage Two Consulting » Can you deliver a pitch in just twelve seconds?
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Here’s the comment I left., “awaiting moderation” for now:
Check out this article from Venture Hacks:
http://venturehacks.com/articles/high-concept-pitch
I frame my composition strategy for short pitches in terms of “how do I inspire an inquiry for more information” instead of “how do I summarize this quickly”.
You’ve got to both a) work within to your target’s schema [i.e. prior knowledge] and b) show them you have something they don’t know about. I think that’s the trick ;-)
Go beyond the rational “is this worth my time” to the visceral “I am curious about this now”.
Hope this helps,
Ethan
