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Founded in October 2007 on $200 million of venture capital, Better Place, in its first six months, announced cooperative agreements with Israel and Denmark to transform their transportation infrastructure from oil-based to renewable energy and significantly reduce harmful emissions.
Better Place’s model means consumers subscribe to transportation as a service, much like they do today with mobile phones. Auto companies make the electric cars that plug in to the Better Place electric recharge network of charging stations and battery swap stations. Energy companies provide the network’s power through growing renewable energy projects. And Better Place provides the batteries to make owning an electric car affordable and convenient.
