Music, Technology, Art, Economy

Business Model Design for Internet Radio

I would love to see a “good” (as in “Be Good”) form of payola open up a new channel of demand-generation for artists. Clearly Ian/Topspin is thinking in these terms when he asked what is, in my opinion, the quintessential music-marketing question:

“If you sound like Elvis Costello, how do we get you in front of Elvis Costello fans?”

http://bit.ly/D1b7f

Solving this begs for a market a la AdWords, if you ask me. As Doug P. implied in his comment on the original post:

“If a station decided to use this type of monetization and accepted any and all takers, you can bet user experience would suffer. And I doubt any of the services we all listen to would do that. “

So, like in AdWords, under performing songs get demoted, over performing songs get played more often (even if the advertiser is paying a lower price), etc.

I wish someone would get Hal Varien on the phone and make this happen!

http://googleblog.blogspot.com/2008/05/how-auct…