The first “vlog” from Brit…also featuring a blog, Twitter, etc…
This looks good in general, will be very interesting to watch as more fans catch on (seems like the site/social media tools were just launched this week)…
Given how much energy is expended trying to get into the “private” life of celebrities and other notable figures, tactics like Brit’s and Gwyneth Paltrow’s GOOP are potentially massively disruptive.
It’s also a stark reminder of where the scarcity [i.e. value] is for personal brands with equity: access. There are some much broader lessons here (esp for such mundane things [and i say that sarcastically] as corporate blogging) to be learned, especially vis-a-vis how the “paparazzi v. reclusive celeb” scene influences demand for something like twitter.com/therealbritney…
