“ There is a danger”, Schmidt exclaimed, of the Internet “becoming a cesspool…in a world of disinformation, which is the future, brands are the solution. Brand affinity is hard wired and fundamental to the human condition – who you trust and who you don’t. People want real value, real information, real leadership and messages of hope.
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ouroboros: You Don’t Know Schmidt About Magazines
It makes me happy when someone can make something this complicated this simple.
