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Instead of thinking of humans as the active element, think of humans as the environment and Vendors as the ants.
Instead of humans visiting a bunch of isolated data silos, invert it so that vendors are visiting stationary users–or their stationary data stores.
Now, instead of a bunch of individuals running around leaving a disparate data trail which is hard to keep track of, the individual represents the digital environment where data is stored by vendors.
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joeandrieu.com » Blog Archive » VRM: The user as point of integration
Ta-da! That was easy.
