At its base VRM is simple: it’s personal. It’s me or you and the vendors (or other organizations) with which we relate — whether that relating is deep or shallow, enduring or transitory. It’s how individual demand drives and relates to supply.
It’s hard to explain that in a world where conversation drifts easily to “social” everything…
Free customers are more valuable than captive ones. That’s the point of VRM. Proving it is our challenge.
ProjectVRM Blog » VRM is personal
So, VRM is basically about making efficient the 50% of the marketing conversation that has been ignored up until ~10 years ago.
I had the not-small pleasure of discussing VRM with Doc on the phone earlier this week. Among other things, we discussed simple ways to explain VRM (or spark conversation).
One thing he said was: “What happens when consumers advertise?”
Worth thinking about.
