The Tonight Show with Jay Leno and Me! « Happyjoel’s Super Fun Time Weblog
This is so ridiculously awesome, and kind of plays around with my favorite marketing strategy du jour, which is: combining cross-promotion/cooperative marketing and community-sourced marketing.
Blend-tec/”Will it blend” is my favorite example of cross-promotional marketing.
(Don’t know how they’re deciding on what to blend, but that could/should be a point of leverage)
