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"He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me."
- Thomas Jefferson, via Mike Masnick

Nov 23
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“Now our job is to have a conversation with your consumers about whatever story it is you want to tell about the brand.” There are dozens of terrible ideas [like the one above] in this article, feel free to share your favorite in the comments. (in particular, the riff on overalls is epically bad) (via The Screens Issue - Multiscreen Mad Men - Advertising in a Post-TV World - Interview - NYTimes.com)

“Now our job is to have a conversation with your consumers about whatever story it is you want to tell about the brand.”

There are dozens of terrible ideas [like the one above] in this article, feel free to share your favorite in the comments.

(in particular, the riff on overalls is epically bad)

(via The Screens Issue - Multiscreen Mad Men - Advertising in a Post-TV World - Interview - NYTimes.com)

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