“ In the past, even in the West, this so-called “Eastern” concept of reputation was understood. Relationships did come first, then conversation, then transaction. It has been lost. Over the last twenty years or so, it is being re-found.
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Thinking lazily about reputation and relationships
“Marketing” will live and die by these words (a proviso being that there are meritocratic ways to build shortcuts to transaction).
This is also the reason why PR will win over “advertising” (i.e. media buying).
