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…if the blog is being used to do the same job as the advertising without adding any extra value, it will have the same level of trust. Add to the value of the conversation, and the trust will go up.
To underpin this we turn to Game Theory, specifically the concept of Strong Tells in signalling a willingness to co-operate.Tthe stronger your demonstrated commitment, your willingness to disclose to the other party (the user), the more they are inclined to trust you.
