“ As an experiment, he and a colleague set up an ad that would target all Facebook members who were 22- to 27-year old women, who worked for P.& G., were left-leaning and living in Cincinnati, and who liked sex and Cocoa Puffs. Facebook provided one person who perfectly fit the profile.
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— More on this later…
Digital Domain - Advertisers Face Hurdles on Social Networking Sites - NYTimes.com
To my mind (circa December 2008) this case portends the billion dollar question du jour: after you’ve identified this person what do you do?
This is the question Zuckernerd needs to be asking himself.
