“ Companies like 33Across are building technology to unlock the implicit data hidden in social interactions, while companies like Plista will tap into basic browsing behavior to personalize recommendations. The result: a new way to identify real time, implicit intent, which will be like manna for marketers already maxed out on search marketing.
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The Altimeter by Charlene Li: Predictions for 2009
I’ve had the pleasure of talking with 33Across a few times this year, and I assure you this: the use described above is the very least that can be done with this information.
