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Consumers don’t want to pay for anything, the web lets you target your audience better than TV, and annual ad budgets are in the billions.
Time to throw up some contextual or “targeted” display ads, right?
WRONG.
Let’s explore revolutionary businesses that redefine [or could redefine] what advertising actually is…and help media planners and web services reduce the ad pollution choking the user experience.
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2009 SXSW Interactive Panel Picker - Avoiding Advertising in Business Model Design
SXSW wasn’t hearing me on this panel idea back in July 2008.
I can only imagine there would be more interest in this now.
Ya?
