“ The cynical will argue that the future will lie in “believable lies”, the enthusiasts that it will be in “authentic communication”. Behavioural economists, game theorists and marketeers will vote with the cynics, methinks - but don’t expect them to say how they vote in public!
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McKinsey - 6 Lessons for making good use of Web 2.0 - broadstuff
Genius irony there…
