Someone posts a query on, say, the best basketball shows (is @The_Real_Shaq listening?), or what to look for in a single-malt Scotch, or where to have a drink at 6 p.m. in New Orleans. Then the Twitter community (hopefully) comes back with useful links or other information.
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Twitter: We Can Do What Google Can’t - Advertising Age - Digital
Can’t wait to see how this plays out with Vark.
